Be a social entrepreneur – what does it mean?!
When we started our business, our social goal was – through product create emotional connection between people, nourish and enrich in a deeper level than Technologies possibly can. When time passed – due to the different circumstances – we understood that we can do much more. Since her birth, one of the company founders are in a wheelchair, so we found other social goal quite easy – people with disabilities, integration within work environment and community. It goes hand to hand with education of potential employers and community itself. - Social entrepreneurship isn’t the same as charity. IT IS AS BUSINESS. Instead of keeping all profit to yourself – part of it is invested within welfare of community social vulnerable groups or environmental protection;
- As in all businesses – profitability is important. Profitability gives independence and freedom for fixing social problems. Willingness and good heart – it isn’t enough. You need also a money, so you can reach your goals;
- Sometimes plan on paper looks better as it happens in reality. You can face unfair collaboration partners, unsuccess in production etc. You can’t rely on that somebody will treat you differently because of the fact that you are social company;
- Befriend your conscience. Nowadays we hear regarding social entrepreneurship everywhere. This trend has become popular. But to become social entrepreneur, just because it has become stylish – it isn’t correct. If you don’t have an idea or plan, which would serve to a society - better step back. You can fulfill yourself within classical business;
- Social entrepreneurship as in every business – team is a key. Your Team can raise you up or raise you down. You can’t know or do everything on your own;
- When you start up your social business idea – search your local associations’ for Social Businesses. Consult with them, research together with them your legal options, use tools and instruments available to them;
- Social Entrepreneur has to be as a shark with heart. You have to lead your business as a shark to survive. At the same time – social goal has to be close to your heart. If it won’t be desirable for you to reach – after a while it will be hard to share profit, without keeping it to yourself;
- Your goal has to be measurable. Other way around you can get impression of social entrepreneurship or worse case scenario – just the way how to get financing from EU/State.
Write or not to write. Better write
However gloomy day you have, it can be brighten up, if you find unexpected postcard or letter at your mail box. Lets talk regarding reasons, why you should consider writting a postcards:
Your time is most valuable thing, which you can share
Each day we see a lot of news – you send messages, spend time on Facebook etc. Information layers up, phones can be broken and messages can be lost. Are those writtings, regarding experiences, have to be lost? Wouldn’t it be great – at gloomy day, take and read them again? How much would it take – if you would share your hearh warmth at holidays, with real greeting? Imagine what it would mean to your friend. No, why only at holidays. Better do it daily – unexpectedly, warmly suprise your loved ones by sending them postcard. Yes, message reaches faster, but not speed is most valuable. It is time, which you have spent by coming to store, buying a postcard and writting it by hand. That way you give a message – you share your precious time. 
Nice way how to tell thanks
Life passes by, sometimes it effects your observation skills. We are busy with our lives and sometimes won’t notice that somebody need us. When you have an important or hard moment at your life and somebody have remembered you and helpt you by action, not only message . This person definately have been earned special thanks. Remember – little things and nice gestures forms relationships. 
Postcard as an invitation
If you are somebody who plans your time, this won’t be hard. How would it be – if insead of message, you would invite your friends to glass of wine or cup of coffee by postcard? Want a party for a weekend– invite friend to it in a special way. This approach give different feeling – it doesn’t seem as usual, but as important event for organiser. 
Traveling
It is nice to share your travel adventures with friends, by sending them a postcard. Have you ever tried to send postcard to yourself? This piece of paper, where you expess your emotions. You return to home, time passes by and you find a reminder for experienced time. You can re-live your emotions. Feel like time traveled. Try to make postcard travel book or journal.
When did you last time received or sent a postcard?
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